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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Strategic Choices | - Business unit strategy
|
| Strategy Formulation | - Strategic analysis of external environment
|
| Strategy Implementation | - Organisational structure and design
|
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
QWE is a private company belonging to a famous former sports professional. It operates gyms and fitness clubs across its home country. Each gym or fitness club is treated as a profit center and the manager of each center is paid bonuses based on its financial performance.
QWE introduced multidimensional performance measures into its management control systems 3 years ago.
These measure competitiveness, financial performance, capacity utilization, innovation and the flexibility of its centers to cope with changing demands.
The managers of QWE's centers have been leaving at a very high rate over the last 2 years. They have claimed that the measures are too open to interpretation and when they think they are improving their center's performance they are told they are doing the wrong things. They also complain that the managers in the centers near big cities find it much easier to reach their targets than the managers of other centers.
According to Fitzgerald and Moon's Building Block model, where does the problem lie?
- A. Standards, Dimensions and Rewards
- B. Dimensions and Rewards
- C. Dimensions and Standards
- D. Standards and Rewards
Correct Answer: C 🗳️
Country W hosts a large music competition every 5 years, which is attended by many international musicians.
The success of the competition is dependent upon effective Customer Relationship Marketing being established with many different market groups around the world. These include music colleges who send their students, broadcasting companies who broadcast the event on radio and television, audience members, online ticket sellers and music journalists who write about the competition in specialist journals.
Using Payne's 'Six Markets Model', which of the following is the correct classification for the music journalists writing about the competition?
- A. Referral market
- B. Supplier market
- C. Customer market
- D. Influence market
Correct Answer: D 🗳️
LLL is an international oil and gas exploration company. It is considering investing S300 million in developing new oil fields in Country D.
For this it will need to obtain a license from the government of Country D.
These new oil fields will bring much wealth to Country D because a large proportion of the revenue from the production of oil will be paid to the government as part of the licensing agreement.
However, oil production in Country D will have some undesirable social effects, such as the threat of pollution, congestion to the roads and pressure on local amenities such as housing, electricity and clean water.
Which of the following approaches to stakeholder management should LLL NOT undertake in order to enter Country D?
- A. Commit to improving the local amenities and roads as a part of the application for a license in Country D.
- B. Issue free shares in a Joint Venture to develop oil fields to government ministers from Country D.
- C. Develop and circulate a promotional video showing the benefits enjoyed by other countries in which LLL operates.
- D. Undertake stakeholder mapping to identify the interests of the most powerful players in the decision to grant a license to LLL.
Correct Answer: D 🗳️
A is a private healthcare organization aiming to provide affordable and accessible high quality patient services.
A is introducing Big Data, which has not yet been adopted by the competition. A's database will store a huge amount of information about its patients. Clear access to wide sources of accurate information will enable patients to make more informed choices. Patients will be able to compare not only the prices of drugs, treatments and physicians but also their relative effectiveness.
Which of the following concerns should A have about its use of Big Data?
- A. Lack of competitive advantage
- B. Variety of information
- C. Veracity of information
- D. Privacy issues
Correct Answer: C 🗳️
You have been given responsibility, as a newly qualified management accountant, for delivering an ambitious project to centralize and computerize the accounts function within a medium-sized, geographically dispersed business. The timetable also requires the project to be delivered within a very short timescale with limited resources. You have built a team to deal with these proposed changes.
With regard to effective teams and change, which THREE of the following statements are correct? (Choose three.)
- A. Teams that cross departmental boundaries can destroy shared values.
- B. Teams that cross departmental boundaries can develop new performance criteria.
- C. Teams enhance learning and address change directly through creating recommendations and new ideas.
- D. Individuals must become more than they were when working alone and must develop new commitments and behaviors.
- E. Teams play minor roles in institutional change.
- F. Teams should continue after their purpose has been served.
Correct Answer: B,C,D 🗳️
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