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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. When developing metrics for a company, which of the following is a consideration in this process?

A) The time-frame of the measurement (e.g. past results, current performance)
B) All of the above
C) The audience for the measurement (e.g. executives, middle managers)
D) The scope of the measurement (e.g. business unit-wide, project-wide)

2. Who should be involved in the application of scoring new product opportunities:

A) only the new product manager
B) only the marketing manager
C) a cross-functional team
D) only the Chief Executive

3. The primary benefit of a Focus Group in marketing research is _____.

A) Ease of execution
B) The ability to develop broad insights
C) Deep insights
D) Low cost

4. Regarding senior management's involvement in new product development, which of the following statements is most appropriate?

A) Senior management should not have any involvement in a new product's development because this is not a good use of their time
B) Senior management should be heavily involved in a new product's development from start to finish because they should not expect the project leaders to be effective
C) Senior management should get involved early in a new product's development when they can most effectively impact outcome
D) Senior management should hold off on getting involved until late in a new product's development so that they don't waste their time

5. What specific design tool uses the following methods: Think-aloud laddering, Quantification Theory I (QTI), PLS analysis and Genetix and Fuzzy logic?

A) Taguchi
B) Kansei
C) Six Sigma
D) TRIZ

Solutions: