Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Understanding of the forms of Salesforce licences and related considerations
- Ability to develop software to help business processes and specifications for reporting
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
- Familiarity with Lightning Platform capabilities
- Familiarity with the platform's social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
How to Prepare For Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
Preparation Guide for Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
Introduction
Salesforce.com, Inc., based in San Francisco, California, is an American cloud-based software corporation. It offers customer relationship management (CRM) services and also sells a complimentary package of customer support, marketing automation, analytics, and technology development-focused business applications.
Salesforce is a solution for customer relationship management that brings together businesses and clients. It's an integrated CRM platform that offers a single, shared view of every client to all the departments, including marketing, sales, commerce, and operation. All certifications are built in such a way that they can confirm any candidate who can demonstrate their skill set in a certain technology. Salesforce has developed many such certification programs.
Salesforce Platform Pardot-Specialist Exam is the replacement assessment for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam. The Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam was retired in September 2015. The Salesforce Platform Pardot-Specialist Exam is customized for professionals who want to validate their expertise in developing, creating, and implementing custom apps using the Salesforce Platform's declarative customization capabilities. It also tests the working knowledge of candidates to design custom apps for the data model, user interface, business logic, and security, configure mobile applications, report design, and dashboard.
This exam guide is intended to help you determine whether you can complete the Salesforce Platform Pardot-Specialist exam successfully. This guide includes pardot-specialist exam dumps, recommended preparation and pardot-specialist practice exams, and a full list of exam targets, all with the intention of helping you obtain a passing grade. In order to increase your chances of passing the test, Salesforce strongly recommends a mix of on-the-job experience, course attendance, and self-study.
How much Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Cost
The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
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Salesforce Pardot-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Engagement program components - Building and updating engagement programs - Program reporting and actions |
| Administration | 11% | - Pardot and Salesforce integration - Pardot Recycle Bin functionality - Create, edit and map fields |
| Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
| Email Marketing | 20% | - Email reporting and metrics - Email sending and delivery options - Email vs email templates |
| Lead Management | 24% | - Lead scoring and grading - List types and management - Custom redirects - Automation rules and segmentation rules - Completion actions and page actions |
| Pardot Forms, Form Handlers and Landing Pages | 20% | - Landing pages creation and metrics - Form handlers configuration - Capabilities and use cases of forms |







