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IBM 000-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Performance, Optimization, and Reporting | - Campaign optimization
|
| Offers and Treatment Management | - Treatment rules
|
| Campaign Design and Flowcharts | - Campaign structure
|
| Unica Campaign Architecture and Components | - Campaign server architecture
|
| Segmentation and Targeting | - Target list generation
|
IBM Unica Campaign V8.5 Sample Questions:
Question 1
A user is trying to create RAW SQL in a Select process. "Select IDs with" is selected but when the user clicks on the advanced button the "RAW SQL for Record Selection" check box is greyed out. What is the user doing wrong?
A. A SQL Custom Macro has not been created.
B. The correct tables are not mapped in.
C. The Select process is in Point and Click mode.
D. Unica Campaign is not connected to the database.
Question 2
In Unica Campaign, how are the Scheduler and Schedule process used?
A. The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule process in a flowchart.
B. The Scheduler is an administration tool used to configure schedules. Use the Schedule process to select the schedule to use as part of theflowchart.
C. The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the Schedule process.
D. The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Schedule process is used to initiate a process,series of processes, or an entire flowchart.
Question 3
A user is setting up a Contact History table for a Customer audience level. The customer audience level in the user database is represented by the Customer_Key column. Which one of these fields is NOT a required field for the Contact History table?
A. TreatmentID
B. PackageID
C. Customer_Key
D. CellID
Question 4
A user is working to divide a group of Clients into homogenous buckets based on different attributes. This operation is best performed within which Unica Campaign process?
A. Merge Process
B. Select Process
C. Segment Process
D. Sample Process
Question 5
A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:
A. do nothing, once the new column is added the reports model is automatically updated.
B. use the Reports SQL generator to update the existing reporting views.
C. use the Cognos application administrator to create a new data framework which includes the new attribute.
D. use the Reports SQL generator to create new views which include the new attribute.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: D |
