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Facebook Certified media buying professional Sample Questions:

1. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Change the bidding type to CPA instead of CPM.
B) Change audiences to custom audiences.
C) Use Facebook SDK to measure conversions.
D) Use more core audiences to increase results.
E) Add conversion lift tests to measure campaign results.

2. You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A) Take off subtitles
B) Tag influencers in the video.
C) Change video so that it does not require sound in the beginning
D) Add thumbnail image with less than 20% text
E) Reduce video length to 1 minute.

3. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Audience Network Rewarded Videos
B) Facebook Messenger Sponsored Messages
C) Facebook Video Feeds
D) Instagram Feed

4. What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.

A) Get a specific target price for your campaigns
B) Allow Facebook auction to evenly distribute campaign budget
C) Get as many results for your full budget as possible
D) Optimize campaign for best cost per result
E) Keep your cost per result below a certain amount

5. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Instagram Insights
B) Vertical Insights
C) Video Insights
D) Advertising Insights
E) People Insights

Solutions: