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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Measure cross-channel conversions.
C) Create custom audiences from offline events.
D) Integrate your offline events with website conversions.

2. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You need to assign the ad account to your client's pixel.
B) Your community manager should have access to all the tools since he is an analyst in your client's add account.
C) You need to make sure your community manager has the correct access level on your client's ad account.
D) You add your Community Manager as Analyst to your client's Ad Account.
E) You add your Community Manager as Admin to your client's Business Manager
F) You create a new Facebook pixel on your Business Manager

3. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C) Views are called click-through attribution.
D) Attribution window is set to 1-day view and 28-day click.

4. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) You want to control your Fan Page through your personal Facebook account
B) You need to keep your business assets secure
C) Your business has a marketing team
D) You use a vendor.

5. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use website conversion tracking to see how many people purchases at the store.
B) Use offline events from the website, and cross-reference data to measure Facebook's impact.
C) Use offline events to understand purchases at the retail stores and orders made from the phone.
D) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Solutions: