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Facebook Certified media buying professional Sample Questions:

1. Your client launched a product two years ago, and it did very well with the young generation.
As they are getting close to market saturation in this niche market, they are looking for opportunities to expand. A research showed 1.5 million potential customers with an older audience.
With this information in mind, they want to know how much it would cost them to reach the new audience, with a marketing campaign on Facebook for 25 days and a frequency of 4.
How would you estimate this cost?
Choose only ONE best answer.

A) You could enter the audience into the Campaign Planner and estimate how much it would cost you to run the campaign.
B) You could build reach campaigns and estimate how much it would cost you to run the campaigns.
C) You can build saved audiences and then select them in Power Editor to determine how much it would cost to market to both audiences.
D) There is no way of knowing on Facebook how much it would cost to reach both audiences.

2. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Define how much you want to spend each day.
B) Include Instagram as placement.
C) Launch marketing campaigns to customer databases.
D) Predictability and control over reach and CPM.
E) Predictability and control over frequency.

3. You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.

A) Cost per click, cost per mile, percentage point lift, and video views.
B) Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
C) Percentage point lift, message association, and cost per click.
D) Percentage point lift, message association, favorability, and cost per click.

4. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Business Manager.
B) You should run remarketing campaigns without the Facebook pixel.
C) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
D) You need to associate the client's website pixel with the product catalog in the Ad Account.
E) You need to create a new pixel and re-upload the product catalog.

5. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can add a .csv file with a list of all the websites you want to block.
B) You can't block lists of websites for your campaigns.
C) You should add your domain URL as a list of verified domains.
D) You can upload an HTML file to verify your domain.
E) You can use DNS TXT record set up to verify your domain.

Solutions: