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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Advertising Sales Management | 25% | - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment - Manage accounts, advertisers, agencies and partners |
| Industries CPQ, CLM and Order Management | 20% | - Order capture, fulfillment and delivery - Configure, price and quote media offerings - Contract lifecycle management and compliance |
| Media Cloud Fundamentals | 20% | - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry - Integration with Salesforce platform and external systems |
| Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization |
Salesforce Media Cloud Consultant Sample Questions:
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
- A. Marketing Cloud Intelligence
- B. Google Ad Manager
- C. Inventory
- D. Facebook Ads Manager
Correct Answer: B 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
- A. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
- B. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
- C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
- D. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
Correct Answer: D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. ad space creative size type (one-to-one)
- B. ad space creative size type (one-to-many)
- C. ad space specification (one-to-one)
- D. ad space specification (One-to-many)
Correct Answer: D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
- A. product schedule functionality
- B. A media Plan version field in opportunity line item (OLI)
- C. quotes, and 'Sync to opportunity' custom button
- D. product mapping to an active price list
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
- A. product schedule functionality
- B. quotes, and 'Sync to opportunity' custom button
- C. product mapping to an active price list
- D. a media plan version field in opportunity line item (OLI)
Correct Answer: B 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
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