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GCCC Strategic Communication Management Professional Sample Questions:

1. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.
B) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
D) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Research current information and resources available for managers.
B) Film the CEO delivering an all-staff message about the new management training.
C) Draft a training outline/course plan for effective communication.
D) Clarify the program goals and develop a communication strategy.

3. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a simulation exercise to ensure the team is ready.
B) Build a plan that the team will revisit annually.
C) Build a culture of crisis preparedness over time.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

4. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
D) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.

5. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Have the executive publicly apologize and retract the statement.
C) Immediately terminate the executive for placing the organization at risk.
D) Engage politicians with face-to-face meetings to explain the misunderstanding.

Solutions: