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GCCC Strategic Communication Management Professional Sample Questions:
1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?
A) It builds connections and fosters collaboration.
B) It will provide a location for employee profiles.
C) It will be a place to share company information.
D) It offers an online marketplace.
2. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?
A) How it provides a place to share information
B) How it supports business objectives
C) How it creates interest in employee activities
D) How it impacts online presence
3. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?
A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
C) Omitting the sample size in the release
D) Presenting the results as April results
4. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?
A) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
B) When the speaker pays for mentioning her name on the blog.
C) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
D) When sharing the speaker's ideas.
5. (Which of the following is most important in building a business case for communication projects?)
A) Determine if you have current staff capacity to complete the project
B) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
C) Assess if you have current budget to cover the project
D) See if and how the project overlaps with other projects
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: B |







