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Adobe AD0-E401 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Implementation and Setup | 25% | - Configuring Adobe Target integration - Creating audiences and segments - Setting up user attributes and profile scripts |
| Understanding Adobe Target and Strategy | 20% | - Identifying business goals and KPIs - Planning optimization and personalization strategy - Core concepts and terminology |
| Administration and Troubleshooting | 10% | - Managing user permissions and settings - Best practices for maintenance - Identifying and resolving common issues |
| Analyzing Results and Reporting | 15% | - Interpreting activity reports and metrics - Evaluating statistical significance - Generating insights and recommendations |
| Creating and Managing Activities | 30% | - Managing recommendations and automated personalization - Using the Visual Experience Composer - Building experience targeting activities - Designing A/B tests and multivariate tests |
