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Latest CIW Web and Mobile Design Series 1D0-623 Actual Free Exam Questions
CIW 1D0-623 Exam Syllabus Topics:
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NEW QUESTION 17
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Alert passengers via text message about special offers on future flights
- B. Notify airport management to update departure boards hourly
- C. Notify passengers via text message within 15 minutes of flight delays
- D. Alert the baggage handling department to move bags to temporary storage
Answer: D
NEW QUESTION 18
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data transformation
- B. Evaluation and interpretation
- C. Data mining and patterning
- D. Target data preprocessing
Answer: D
NEW QUESTION 19
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Schedule an event on Facebook.
- B. Share videos of previous signings on YouTube.
- C. Post images from the novels to Pinterest
- D. Update their biographies on Linkedin
Answer: B
NEW QUESTION 20
In order to be considered as part of a brand's primary audience, a persona must be:
- A. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- B. a returning customer who shares the product with other users and who regularly interacts with your brand.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. someone who is interested in the product, needs the product and is able to afford the product.
Answer: D
NEW QUESTION 21
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Earned communication
- B. Posted communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 22
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A gourmet food truck selling upscale sandwiches.
- B. A mobile pet grooming service.
- C. A franchise restaurant company with 30 locations.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 23
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Encourage the frequent posters to contribute more.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Cross post new projects from a quiters group.
Answer: B
NEW QUESTION 24
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. A social media audit.
- B. A social media audit and a list of social media goals.
- C. Development of a persona.
- D. Analysis of current user demographic segmentation.
Answer: B
NEW QUESTION 25
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Gender, personality and geographic segment
- C. Marital status, customer income and brand loyalty
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 26
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Financial loss and corporate identify theft.
- B. Reputation damage and financial loss
- C. Reputation damage and cybercrime.
- D. Theft of intellectual property and cybercrime
Answer: D
NEW QUESTION 27
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Planning
- C. Development
- D. Preparation
Answer: B
NEW QUESTION 28
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Contract with a reality television producer to create a short run series for cable broadcast.
- B. Record the speech and post it on the company's Web site with a text transcript.
- C. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- D. the format of the speeches to a question and answer panel with four to five participant
Answer: C
NEW QUESTION 29
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. mail the users and request they show permission they are allowed to use the materials.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
- D. File a lawsuit against the users for posting copyrighted materials on his site.
Answer: B
NEW QUESTION 30
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Cybercrime and financial loss
- B. Regulatory compliance and privacy violations
- C. Theft of intellectual property and corporate identity
- D. Damage to reputation and legal issues.
Answer: B
NEW QUESTION 31
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
- A. Conversion attribution
- B. Total revenue earned
- C. Cost per click
- D. Click-through rates
Answer: D
NEW QUESTION 32
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Schedule a video shoot today, to receive a 10% discount
- C. Message me for details
- D. Watch this video compilation to see what services we have to offer.
Answer: B
NEW QUESTION 33
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Prevent bad data from entering the campaign decision making process.
- D. Compare your social media presence to your competitors.
Answer: D
NEW QUESTION 34
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