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Newly Released Marketing-Cloud-Consultant Dumps for Salesforce Marketing Cloud Consultant Certified
Salesforce Certified Marketing Cloud Consultant exam is intended for professionals who have experience in marketing and have already been working with the Salesforce platform. Marketing-Cloud-Consultant exam is designed to test a candidate’s knowledge of the marketing automation tools, analytics, and data management features of the Salesforce Marketing Cloud platform. A successful candidate will have a deep understanding of how to use the platform to create targeted marketing campaigns and track their effectiveness.
NEW QUESTION # 80
Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months.
Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
- A. A Sender Authentication Package should be used for CloudKicks.
- B. A Private Domain should be applied to the parent business unit.
- C. A new Sender Authentication Package should be used for NTO.
- D. A Private Domain should be applied to the child business unit.
Answer: A
Explanation:
Explanation
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows marketers to authenticate their emails with their own domain name and branding elements, such as links and images. A SAP also helps improve deliverability by increasing sender reputation and avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 81
A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
* Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
* Payments.csv will be encrypted.
* Payments.csv will contain data from the previous week.
* Late payment notices will be sent each Monday at noon.
* They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: A
NEW QUESTION # 82
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Answer: D
NEW QUESTION # 83
Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
- A. Custom profile and subscription centers will not be required.
- B. Once an account is upgraded to Multi-Org, it cannot be turned off.
- C. Existing accounts cannot be upgraded to Multi-Org.
- D. Shared Salesforce Data Extensions will be enabled in up to 5 business units.
Answer: B
Explanation:
Explanation
One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each business unit and Salesforce org, and some features may not work as expected in Multi-Org mode. References:
https://help.salesforce.com/articleView?id=sf.mc_co_multi_org_account_considerations.htm&type=5
NEW QUESTION # 84
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. File Drop: Import File > Group Refresh > Send Email(s)
- B. File Drop: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled: Import File > SQL Query(s) > Send Email(s)
- D. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION # 85
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Decimal (15,0)
- B. Text (15)
- C. Decimal (15,2)
- D. Number
Answer: A
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION # 86
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Is the purpose of these emails for acquisition or retention or transactional?
- C. Will a lookup table be needed for a dynamic From Name?
- D. Will "Version" values/meanings change, precluding reusable AMPscript?
Answer: C,D
NEW QUESTION # 87
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion List
- B. Auto-suppression List
- C. Exclusion Script
- D. Suppression List
Answer: D
NEW QUESTION # 88
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
- A. Responses are not sent within 24 hours of the outbound message.
- B. Next keyword was not specified on the outbound message.
- C. Response contained ''stop'' in the message content.
- D. Response are not sent with the Conversation Window.
Answer: B,D
Explanation:
Explanation
Two potential reasons for SMS responses getting the default keyword response rather than the appropriate next keyword response are:
Responses are not sent within the Conversation Window. The Conversation Window is a setting that defines how long MobileConnect waits for a response from a subscriber after sending an outbound message. If a subscriber responds after the Conversation Window expires, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Next keyword was not specified on the outbound message. The Next Keyword is a setting that defines what keyword MobileConnect expects from a subscriber after sending an outbound message. If a subscriber responds with a different keyword than what MobileConnect expects, MobileConnect treats their response as a new inbound message rather than part of an ongoing conversation.
Responses containing "stop" in the message content will not get the default keyword response, but rather an opt-out confirmation message. Responses sent with AMPscript in body will not affect how MobileConnect handles responses, as AMPscript is only evaluated at send time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_conversation_window.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_next_keyword.htm&type=5
NEW QUESTION # 89
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. User device data is unavailable in Contact Builder for up to 48 hours.
- D. Newly registered users will create additional Contacts in Marketing Cloud.
Answer: D
NEW QUESTION # 90
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Use the File Transfer Activity to import data into each BU.
- B. Create a local copy of the product data in each BU.
- C. Give users the Administrator Role so they can see all of the data.
- D. Share data extensions from the top-level BU.
Answer: D
Explanation:
Explanation
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=
NEW QUESTION # 91
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed theprevious week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Mondayat noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > SendEmail > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: A
NEW QUESTION # 92
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. Scheduled Starting Source
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: A,B
Explanation:
Explanation
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 93
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Configure the phone field in Salesforce as US locale.
- B. Format the phone field in Salesforce as +l[phonenumber],
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Select 'US' as the sending country in SMS activity.
Answer: B
Explanation:
Explanation
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5
NEW QUESTION # 94
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Text Response
- C. Data Capture
- D. Info Capture
Answer: A,B
NEW QUESTION # 95
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Outbound
- B. Text Response
- C. Info Capture
- D. Data Capture
Answer: B,C
NEW QUESTION # 96
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. They may utilize an external FTP site.
- B. The directory cannot contain more than five file triggers.
- C. The directory used by the file trigger should be inside the import directory.
- D. The directory Is unable to be used by another File Drop Automation.
Answer: A,D
Explanation:
Explanation
Two considerations that should be made when using a File Drop Automation are:
They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
NEW QUESTION # 97
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?
- A. Set Fatigue Rules for the product Asset Classes.
- B. Utilize Einstein Engagement Frequency to send the emails less often.
- C. Ask the content team to create more images in order to diversify the asset pool.
- D. Set a Fallback Asset.
Answer: A
Explanation:
Explanation
The best option for NTO marketers to ensure there is a limit to the number of times a particular image asset can be chosen for a customer is to set Fatigue Rules for the product Asset Classes. Fatigue rules allow you to specify the maximum number of times an asset can be chosen for a customer in a given time period. This ensures that customers do not receive the same asset too often, and that the asset pool is diversified. For more information on setting fatigue rules, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_dynamic_content_fatigue_rules.htm&type=5.
NEW QUESTION # 98
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Journey Builder
- B. Automation Studio
- C. Automation Studio and Interaction Builder
- D. Automation Studio and Journey Builder
Answer: D
NEW QUESTION # 99
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
- B. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- C. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- D. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
Answer: D
Explanation:
Explanation
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly.
References: https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_import_subscribers.htm&type=5
NEW QUESTION # 100
Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
- A. Data Extension Entry Source in Journey Builder with a filter
- B. Attribute group in Contact Builder for segmentation
- C. Lst model and Groups in Single Send Journeys
- D. Relational data extensions with primary keys to match subscribers with their data
Answer: C
NEW QUESTION # 101
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Unsubscribes should be synchronized between senders.
- B. The third-party send list should be pulled from the CMS.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION # 102
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Does the data extension have a data relationship?
- B. Will the data file be placed on the SFTP at the same time daily?
- C. Will the file have more than 5,000 rows?
- D. Does someone need to be notified if an error happens on import?
- E. Is the data file a delta or a historical file?
Answer: B,D,E
NEW QUESTION # 103
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Sender Authentication Package
- B. Custom Delivery Profiles
- C. Reply Mail Management
- D. Private Domains
Answer: A
Explanation:
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 104
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To become a Salesforce Certified Marketing Cloud Consultant, candidates must have a solid understanding of marketing principles, as well as experience working with the Salesforce Marketing Cloud platform. They must also be able to design, build, and execute effective marketing campaigns that meet the needs of their clients or organizations. Salesforce Certified Marketing Cloud Consultant certification exam covers a wide range of topics, including data management, audience segmentation, campaign automation, and reporting and analytics.
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