[Nov-2023] Marketing-Cloud-Administrator Pre-Exam Practice Tests | Exam Questions and Answers for Salesforce Marketers Study Guide
Salesforce Certified Marketing Cloud Administrator Exam Certification Sample Questions
NEW QUESTION # 77
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
- B. Minimum Password Length, Password Complexity, Password History, Expiration Period
- C. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
- D. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
Answer: B
NEW QUESTION # 78
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles are available on their Marketing Cloud account.
- D. Custom roles are only available within the business in which they were created.
Answer: C
Explanation:
Explanation
Custom roles are available on their Marketing Cloud account is what should be taken into consideration to accomplish this. Custom roles are roles that can be created and modified by Marketing Cloud administrators to grant specific permissions to users based on their business needs. Custom roles can be applied to users across all business units in an account or within a specific business unit
NEW QUESTION # 79
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Field level Encryption
- B. Transparent Data Encryption
- C. Tokenized Sending
- D. Key Management
Answer: C
Explanation:
Explanation
To ensure sensitive information needed for email sends is not imported and stored in Marketing Cloud, NTO should implement Tokenized Sending4. Tokenized Sending is a feature that allows NTO to send emails using encrypted tokens instead of actual email addresses. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address. This way, NTO can avoid importing and storing sensitive information in Marketing Cloud. The other options are incorrect because:
* Transparent Data Encryption. This is a feature that encrypts data at rest in Marketing Cloud using encryption keys managed by Salesforce. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only protects it from unauthorized access5.
* Key Management. This is a feature that allows NTO to manage their own encryption keys for data at rest in Marketing Cloud using an external key management system. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only gives them more control over their encryption keys.
* Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only encrypts it within data extensions.
NEW QUESTION # 80
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- B. Automation Studio: Create a Report Activity to run every seven days.
- C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- D. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
Answer: D
NEW QUESTION # 81
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Deselect 'Exclude API Users From Password Expiration'
- B. Deselect 'Enable Username and Password for Web Services'
- C. Select 'Identity Verification'
- D. Select 'Enable Audit Trail Data Collection'
Answer: B
Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
NEW QUESTION # 82
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Configuring Journey Builder
- C. Enabling Mobile Connect
- D. Setting up the Data Structure
Answer: A,D
Explanation:
Explanation
Setup Assistant covers the following two topics:
* Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention
* policies, and managing subscriber status.
* Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
* Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
* Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 83
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
- A. Master-detail relationship to Contacts
- B. Tokenized Sending
- C. Field Level Encryption
- D. Lookup reference to Contact Object
Answer: B
Explanation:
Explanation
To avoid storing email addresses or phone numbers within Marketing Cloud, NTO should use Tokenized Sending2. Tokenized Sending is a feature that allows NTO to send emails or SMS messages using encrypted tokens instead of actual email addresses or phone numbers. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email or SMS message, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address or phone number. This way, NTO can avoid storing sensitive information in Marketing Cloud. The other options are incorrect because:
* Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only encrypts them within data extensions.
* Lookup reference to Contact Object. This is a method that allows NTO to use a lookup field in a data extension to reference a contact attribute from the Contact Object in Contact Builder. However, this method does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only reduces the duplication of data across data extensions.
* Master-detail relationship to Contacts. This is a type of relationship that allows NTO to link a data extension to the Contacts data model in Contact Builder. However, this type of relationship does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only enables them to use contact attributes for personalization and segmentation.
NEW QUESTION # 84
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Product Code
- B. Subscriber ID
- C. Email Address
- D. Application ID
- E. Name
Answer: A,B,D
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 85
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?
- A. Select the channels (Emails, Push, SMS) to report on then click Activate
- B. Click Activate and wait for an email notification
- C. Select one of the Predictive Algorithms then click Deploy
- D. Click Deploy and results are available immediately
Answer: C
NEW QUESTION # 86
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A file drop automation to send emails to customers who have made a purchase.
- C. A triggered message to send an email as soon as a customer completes a purchase.
- D. A user -initiated message to send an email to customers who made a purchase daily.
Answer: C
NEW QUESTION # 87
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Query the Send Log
- B. Query the Bounce Data View
- C. Run an Account Send Summary Report
- D. Run a Bounce Email Report
Answer: B
NEW QUESTION # 88
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Update data extension object level permissions
- B. Create a new business unit
- C. Create a shared data extension
- D. Create separate folders and add permissions
Answer: A
NEW QUESTION # 89
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
- A. Email Performance by Device
- B. Time Between Send and Engagement
- C. Deliverability Complaint Rate
- D. Email Sending Performance Report
Answer: A,B
Explanation:
Explanation
To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:
* Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and
* content accordingly.
* Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.
NEW QUESTION # 90
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. Many -to -Many Relationship
- B. Many -to -One Relationship
- C. One -to -Many Relationship
- D. One -to -One Relationship
Answer: C
NEW QUESTION # 91
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Data Manager
- B. Administrator
- C. Marketing Cloud Administrator
- D. Marketing Cloud Security Administrator
Answer: B,C
NEW QUESTION # 92
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
- A. Analyst and Marketing Cloud Viewer
- B. Content Creator and Marketing Cloud Viewer
- C. Data Manager and Analyst
Answer: C
NEW QUESTION # 93
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. One -to -Many Relationship
- B. Many -to -Many Relationship
- C. Many -to -One Relationship
- D. One -to -One Relationship
Answer: D
Explanation:
Explanation
One-to-One Relationship is the type of relationship that should be used to link demographic information to its contact model in Contact Builder. This type of relationship indicates that each record in the source data extension matches one and only one record in the target data extension based on a common attribute
NEW QUESTION # 94
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
- A. Web and Mobile Analytics
- B. Personalization Builder
- C. Parameter Manager
- D. Advertising Studio
Answer: C
NEW QUESTION # 95
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers
- A. Link the Customers data extension to the data model using Customer ID
- B. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
- C. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
- D. Link the Customers data extension to the data model using Email Address
Answer: A,B
Explanation:
Explanation
Linking the Customers data extension to the data model using Customer ID and linking the Orders data extension to the Customers data extension using a One-to-Many relationship are the best ways to configure Data Designer to allow this data to be used within a Journey. Customer ID is a unique identifier that can be used to link data extensions in Data Designer. A One-to-Many relationship means that one customer can have multiple orders, which reflects the data model scenario.
NEW QUESTION # 96
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