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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

A) List-Unsubscribe header
B) Profile Center Unsubscribe
C) Universal Unsubscribe

2. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Ensure preferred channel is available in subscriber data.
B) Create one Entry Source for each messaging channel.
C) Send both email and SMS to ensure subscribers get NTO's messages.

3. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Automation Studio > Activities
B) Content Builder > Recent Sends
C) Email Studio > Overview

4. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Send Preview
B) Test Send
C) Content Detective

5. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Frequency Split
B) Engagement Split
C) Scoring Split

Solutions: