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What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam
- Type of Questions: This test format is multiple choice.
- Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
- Passing Score 700 / 1000
- Length of Examination: 45 mins
- language: English
What preparation steps should you follow to succeed?
The secret of preparing adequately for any Microsoft certification test, including MB-220, lies in long learning and thoroughly understanding of all the exam concepts. A great preparation process can help the candidates refresh their skills and the concepts related to the test while providing them with all the important insights. The Microsoft MB-220 exam prep process should comprise of the following steps:
Step 1: Carefully Go Through the Exam Objectives
The first step that the students should follow is to ensure that they are conversant with the MB-220 skills outline. A detailed list of the exam objectives can be downloaded directly from the certification website.
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Manage Marketing Customers and Contacts | 10-15% | - Manage contact lifecycle and preferences - Create and manage companies - Import and deduplicate contacts - Create and manage contacts |
| Topic 2: Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Design and create customer journeys - Analyze journey performance - Configure journey tiles and triggers |
| Topic 3: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing pages - Create and publish marketing forms - Configure form and page elements - Implement progressive profiling |
| Topic 4: Create and Manage Marketing Emails | 15-20% | - Implement email Personalization and dynamic content - Configure email settings and delivery - Preview, test, and validate emails - Design and create marketing emails |
| Topic 5: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Manage marketing users and teams - Configure marketing resources and assets - Configure marketing settings and org units |
| Topic 6: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage static segments - Use segment insights - Create and manage dynamic segments |
| Topic 7: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
| Topic 8: Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Implement lead scoring rules - Manage lead lifecycle stages - Automate lead qualification and distribution |
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