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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Audience profile and discovery reports - Performance analysis and optimization - Site Hits and Inventory reports |
| Topic 2: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - ID swapping and mapping strategies - Offline match integration |
| Topic 3: Data Strategy and Scoping | 20% | - Define DMP use cases - Compliance and privacy requirements - Data scoping and collection policies |
| Topic 4: Audience Creation & Management | 20% | - Audience activation and delivery - Build and configure audience segments - Classification and taxonomy setup |
| Topic 5: Tag Implementation & Data Ingestion | 25% | - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?
- A. Media Execution
- B. Program Manager
- C. Data Analyst
- D. Audience Creation Specialist
- E. Web Developer
- F. Executive Sponsor
Correct Answer: B 🗳️
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
- A. Dynamic creative optimization | flat fee
- B. Social | real-time bidding
- C. Search | % of spend
- D. Site optimization | flat fee
- E. Email | auction
- F. Media targeting | cost-per-stamp
Correct Answer: C 🗳️
You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?
- A. awytM3DD bk112=25@bk111=M@bk115=2
- B. awytM3DD bk112=25|bk111=M|bk115=2
- C. awytM3DD bk112=25,bk111=M,bk115=2
- D. awytM3DD bk112=25%bk111=M%bk115=2
- E. awytM3DD bk112=25#bk111= M#bk115=2
- F. awytM3DD bk112=25~bk111= M~bk115=2
Correct Answer: B 🗳️
Identify the dependencies and data sources for a local campaign.
- A. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
- B. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
- C. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
- D. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
- E. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
Correct Answer: B 🗳️
Which two are attributes of third-party data? (Choose two.)
- A. Free to use for activation, targeting, and analytics
- B. Can be confirmed from multiple outside sources
- C. Often billed directly by the media partner
- D. Offered on a private marketplace, via direct sales to marketers
Correct Answer: A,D 🗳️
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