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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A) Form submission
B) Unsubscribed from email
C) Landing page error
D) Assigned to a user
E) Webinar attended

2. LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

A) Use a stock layout provided in Marketing Cloud Account Engagement
B) Import layout using a URL from their website
C) Embed the campaign tracking code on their website
D) Use above form and below form content to create the layout

3. How can you delete a prospect?

A) Through the prospect table actions.
B) You can't delete prospects.
C) Through an automation rule.
D) Through a completion action.

4. Completion actions only affect prospects not visitors?

A) True
B) False

5. What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

A) The wait time is paused and the prospect will immediately process to next step when program resumes.
B) The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
C) The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
D) The wait time continues to process and the prospect will immediately process to next step when program resumes.

Solutions: