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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.
B) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
C) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

2. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Salesforce
B) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
C) Import and merge existing records from all systems to Marketing Cloud Account Engagement
D) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

3. "If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A) Make sure the CRM username field on user records are empty.
B) Delete and recreate the specific users after enabling user sync.
C) Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
D) Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

4. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
B) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
C) For all prospects who have already matched, no new actions will be applied.
D) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

5. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A) Segmentation rule
B) Dynamic list
C) Completion action
D) Automation rule

Solutions: