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Marketing-Cloud-Account-Engagement-Specialist pdf
  • Exam Code: Marketing-Cloud-Account-Engagement-Specialist
  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
  • Updated: Sep 22, 2026
  • Q & A: 298 Questions and Answers
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  • Exam Code: Marketing-Cloud-Account-Engagement-Specialist
  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
  • Updated: Sep 22, 2026
  • Q & A: 298 Questions and Answers
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Marketing-Cloud-Account-Engagement-Specialist Testing Engine
  • Exam Code: Marketing-Cloud-Account-Engagement-Specialist
  • Exam Name: Salesforce Marketing Cloud Account Engagement Specialist
  • Updated: Sep 22, 2026
  • Q & A: 298 Questions and Answers
  • Free updates for one year.
    Install on multiple computers for self-paced, at-your-convenience training.
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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 2
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 3
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 4
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Topic 5
  • Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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