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MC-201 pdf
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 07, 2026
  • Q & A: 306 Questions and Answers
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  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 07, 2026
  • Q & A: 306 Questions and Answers
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  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 07, 2026
  • Q & A: 306 Questions and Answers
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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Engagement Studio
  • 1. Nurture campaign design
    • 2. Automation rules and drip programs
      - Scoring & Grading
      • 1. Grading profiles and qualification rules
        • 2. Scoring models configuration
          Administration & Governance- System Configuration
          • 1. Account Engagement settings and integrations
            - User Management
            • 1. Roles, permissions, and access control
              Lead Generation & Management- Forms & Landing Pages
              • 1. Form handlers and conversion tracking
                • 2. Landing page creation and optimization
                  - Prospect Management
                  • 1. Lifecycle management and nurturing
                    • 2. Segmentation lists and dynamic lists
                      Reporting & Analytics- B2B Marketing Analytics
                      • 1. Dashboards and insights interpretation
                        - Engagement Metrics
                        • 1. Campaign reporting and ROI analysis
                          • 2. Email performance tracking
                            Account Engagement Fundamentals- Platform Overview & Terminology
                            • 1. Lifecycle and engagement model
                              • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                                Data Management & Integration- Automation Data Handling
                                • 1. Importing/exporting prospect data
                                  • 2. Custom fields and segmentation logic
                                    - Salesforce CRM Sync
                                    • 1. Data quality and deduplication
                                      • 2. Field mapping and sync behavior

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. A form uses an autoresponder email.
                                        In Pardot, which report should a user review if they want to view the deliverability statistics for that email?

                                        A) Form report
                                        B) Autoresponder report
                                        C) Email Template report
                                        D) List Email report


                                        2. Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

                                        A) Activities and Audits
                                        B) Profile and Audits
                                        C) Activities and Lifecycle
                                        D) Lifecycle and Profile


                                        3. A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
                                        Which three things will happen to the prospect? (Choose three answers.)

                                        A) The prospect will be tagged.
                                        B) The prospect will be added to the list.
                                        C) The prospect activities will show that the custom redirect was clicked.
                                        D) The prospect activities will show that the form was successfully completed.
                                        E) The newly converted prospect will NOT be affected because it was their first submission.


                                        4. False
                                        19. Which of these are default user roles?

                                        A) Sales Manager's Assistant
                                        B) Admin Vacation
                                        C) Administrator
                                        D) Sales Manager
                                        E) Marketing
                                        F) Sales User


                                        5. A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
                                        Which the methods would accomplish this?
                                        Choose 2 answers

                                        A) Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
                                        B) Use a form completion action to Initiate an auto-download of the eBook.
                                        C) Include a link to the eBook in the Below Form section of the form.
                                        D) Use a form completion action to send an autoresponder email with the eBook.


                                        Solutions:

                                        Question # 1
                                        Answer: B
                                        Question # 2
                                        Answer: D
                                        Question # 3
                                        Answer: A,B,D
                                        Question # 4
                                        Answer: C,D,E,F
                                        Question # 5
                                        Answer: A,D

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