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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Studio
|
| Administration & Governance | - System Configuration
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Automation Data Handling
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A form uses an autoresponder email.
In Pardot, which report should a user review if they want to view the deliverability statistics for that email?
A) Form report
B) Autoresponder report
C) Email Template report
D) List Email report
2. Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
A) Activities and Audits
B) Profile and Audits
C) Activities and Lifecycle
D) Lifecycle and Profile
3. A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
A) The prospect will be tagged.
B) The prospect will be added to the list.
C) The prospect activities will show that the custom redirect was clicked.
D) The prospect activities will show that the form was successfully completed.
E) The newly converted prospect will NOT be affected because it was their first submission.
4. False
19. Which of these are default user roles?
A) Sales Manager's Assistant
B) Admin Vacation
C) Administrator
D) Sales Manager
E) Marketing
F) Sales User
5. A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers
A) Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
B) Use a form completion action to Initiate an auto-download of the eBook.
C) Include a link to the eBook in the Below Form section of the form.
D) Use a form completion action to send an autoresponder email with the eBook.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: A,B,D | Question # 4 Answer: C,D,E,F | Question # 5 Answer: A,D |







