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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management - Contact model design and implementation |
| Topic 2: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 3: Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Topic 4: Setup | 38% | - Business units, user accounts, and permission settings - Security policies, password management, and access control - Setup Home features and configuration - Integration configuration and management - Marketing Cloud extension products and features |
| Topic 5: Channel Management | 16% | - Email Studio configuration and features - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
- C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Upon receiving an email, all tracked links start with click.email.nto.com
- B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- C. Users receive Marketing Cloud password reset emails from help@email nto.com
- D. Cloudpages personalized URLs are served from cloud.email.nto.com
Correct Answer: A,D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?
- A. Data in data extensions corresponding to the customer
- B. The user Is getting deleted from the AN Subscribers list
- C. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
- D. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- D. Install the Marketing Cloud App on phone to receive Push Messages
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
- A. Collect Tracking code
- B. Google Analytics 360
- C. Web & Mobile Analytics
- D. Conversion Tracking
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).







