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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance Optimization | - Optimization techniques
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
Google Display Exam Practice Test Sample Questions:
Question 1
Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?
A. 60 frames per second
B. 45 frames per second
C. 30 frames per second
D. 24 frames per second
Question 2
Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?
A. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
B. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
C. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.
D. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
Question 3
Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images.
Why is this a good idea for image advertisers in the Google Content Network?
A. Transparent background images appear to float on the ad's background.
B. Transparent background images allow the ad's background to fade through the image.
C. Transparent background images allow the ad's background to be more pleasing to view.
D. Transparent background images load faster in browsers.
Question 4
HOTSPOT
You are reviewing a video that you have posted to YouTube. You would like to exam the hotspots for this video to see how your video is retaining your audience's attention. How do you navigate to your video's hotspot graph?
Question 5
Which of the following metrics gives the number of times the ad was clicked divided by the
number of times the ad was shown?
A. Average CPM
B. Clicks
C. Average CPC
D. Click Through Rate (CTR)
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: Only visible for members | Question 5 Answer: D |







