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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A. Alice can see how good of a job she's doing.
B. Alice can see from where people are clicking.
C. Alice can see which clicks are most valuable.
D. Alice can see when people are buying products.

Question 2

A conversion happens when a click on your ad leads directly to user behavior that you consider valuable, such as a purchase, signup, page view, or lead. Your goal as a Google AdWords consultant is to improve ROI for your clients. One of the things you've looked to optimize is the recommended maximum cost-per-acquisition bid. What does the term recommended maximum cost-per-acquisition bid mean?

A. It's the most you're willing to pay for each conversion.
B. It's the average cost for each conversion.
C. It's the average of the keyword bids, weighted by the number of conversions for each keyw ord.
D. It's the ratio of the cost of advertising relative to the profit generated from conversions.

Question 3

Which of the following labels allows you to track conversions for the readers of a certain webpage?

A. Other
B. Leads
C. View of a key page
D. Sign-ups

Question 4

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A. Use English only, as it's the most common of the four languages she's targeting.
B. Create four campaigns - one for each language.
C. Create four ads - one for each language.
D. Create four ad groups - one for each language.

Question 5

According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?

A. Form submission
B. Time on page
C. IP address or domain visits
D. Multiple types of conversions

Solutions: