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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Content and Messaging | 15% | - Email design and deliverability
|
| Data Management and Segmentation | 20% | - Data modeling
|
| Concepts of Marketing Cloud Engagement | 15% | - Key terminology and concepts
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Discovery and Requirements | 15% | - Solution design
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called ' Shipments ' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2)
- A. An Apex Trigger is created on the Shipment object.
- B. The Shipment object is on the Account Related List.
- C. There is a hierarchical relationship from Contact to Shipment.
- D. The Shipment object requires a Lookup to Lead or Contact.
Correct Answer: A,D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Salesforce Data Entry, SQL Query Activity, Task Activity
- B. API Event Entry, SQL Query Activity, Task Activity
- C. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity
- D. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- C. Upload data files to Marketing Cloud using SFTP instead of FTP
- D. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
Correct Answer: B 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a New case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Correct Answer: D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%view_online%%
- B. %%vawp%%
- C. %%view_email_url%%
- D. %%view_as_webpage%%
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
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