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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of prospects, form submission and email open rate reports month over month
B) Monitor no of visitors, form conversion and email click-through rate reports month over month
C) Monitor no of prospects, social post enagements and paid search reports month over month
D) Monitor no of visitors, social post enagements and natural search reports month over month

2. There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

3. Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A) Improve prospect data by adding fields to existing forms and making them required.
B) Increase gated content on the website to provide more scoring opportunities.
C) Increase their scoring threshold to give the Sales team the most qualified leads.
D) Improve lead qualification efficiency by using automation rules for prospect assignment.

4. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
B) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
D) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

5. Which one is Marketing Cloud Account Engagement Event Connector

A) TheEvents
B) EventMe
C) Eventbrite
D) Eventor

Solutions: