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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
B) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
C) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
D) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

2. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A) Make a recipient list for the program.
B) Make a segmentation rule for the program.
C) Make a suppression list for the program.
D) Make a repeating engagement program.

3. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
B) Nothing will display
C) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
D) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.

4. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
C) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
D) Include a link to the content in the Thank You Content of the form.

5. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

A) Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
B) Export all the data and assets from the existing tool
C) Salesforce Connector User has 'Read1 permission to the custom object
D) Install the Salesforce AppExchange Package and verify the Salesforce connector

Solutions: