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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Topic 2: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 3: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Topic 4: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
| Topic 5: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which two use cases are best suited for the new MC Transactional Messaging API?
A) Flash Sales
B) Order confirmations
C) Subscription reminders
D) Password Resets
2. What Einstein functionality makes predictions for email only?
A) Einstein Scoring
B) Send Time Optimization
C) Einstein Engagement Frequency
D) Einstein Copy Insights
3. Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
A) EMI pre-determines the percentage of subscribers that will unsubscribe
B) EMI detects anomalies and unexpectedly low or high values andgenerates insights
C) EMI analyzes both batch and journey builder sends
D) EMI detects how quickly the message was read
E) EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
4. How often are Einstein Engagement Scores updated?
A) Every day
B) Every day for mobile, every week for email.
C) Every day for email, every week for mobile.
D) Every hour
5. What user permission is required to configure SSO in social studio.
A) limited user
B) Super user
C) full user
D) custom user
Solutions:
| Question # 1 Answer: B,D | Question # 2 Answer: C | Question # 3 Answer: A,B,C | Question # 4 Answer: A | Question # 5 Answer: B |
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